Jumia Academy

An online platform to form e-merchants

Project description

In order to foster the Senegalese economic momentum via online shopping, Jumia - an e-trade site founded in Nigeria in 2012, radiating on the entire African continent - launches in 2018 its Jumia Academy. It is an online learning center displaying a formation program meant to help Senegalese -merchants to master the skills and tools vital to the e-trade. When realizing that, despite the explosive growth of online sales, the e-merchants truly mastering the mechanisms and subtleties of the online presence were only a few to exist, Jumia decided to share its expertise and its practices to instill the e-trade culture in a hundred Senegalese businessmen. Jumia Academy, already operating, displays daily courses in both French and Wolof.


Useful links

Project summary

  • Organization Jumia Senegal
  • Location Sénégal,Tunisie
  • Creation date 16/11/2020
  • Project category E-educationSmart-economy
    • MOOC

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