Broadcast SMS campaign

Sanitary awareness via SMS

Project description

In May 2017, the telecommunications operator Airtel Madagascar signed a convention on a partnership with the Ministry of Public Health and PSI Madagascar. This three-way convention concerns the realisation of a sanitary awareness campaign via SMS. The objective is to bring the population into adopting healthy behaviours. In total, the Ministry of Health got to use about 40 millions of SMS to deliver texts. The campaign addresses various things, such as: breastfeeding, vaccination, menstrual hygiene or the fight against polio.

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Project summary

  • Organization State of Madagascar, Population Services International Madagascar, Airtel Madagascar
  • Location Madagascar
  • Creation date 09/05/2019
  • Project category eHealth
    • Digital infrastructures
    • Telecom

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