Emmanuel Noah and Daniel Bloch meet at the University of Michigan where they study together and decide to found BenBen. Their startup is thought and conceived as a solution to a common and extremely disadvantaging problem, similar in several countries of the South: the obsolesence of land register and land ownership conservation methods. Too often, all the documents related to land register and land property are still written on hard copies. With the blockchain technology, BenBen provides with a new Ghanaian land managing method, less prone to corruption and more transparent. The Bill and Melinda Gates Foundation has invested in the startup up to 100 000 dollars and BenBen has integrated the incubator of the Cambridge University, sign of the trust put into this project and all the opportunities it bears.